A recruiting software solution developed and maintained by one company that is rebranded and resold by another organization under its own name, logo, and brand identity.
A Private Label ATS is a recruiting software solution that is developed and maintained by one company but rebranded and resold by another organization under its own name, logo, and brand identity. This model allows organizations such as HR consultants, PEOs, staffing firms, and payroll providers to offer a fully branded applicant tracking system to their clients without building the technology themselves.
A coordinated private label ATS generally consists of:
Well-managed use of a private label ATS allows service providers to expand their technology offerings, strengthen client relationships, create recurring revenue streams, and deliver a seamless hiring experience under their own brand.
Building an applicant tracking system from scratch requires significant investment in development, infrastructure, maintenance, and ongoing compliance updates. For most HR service providers and SaaS companies, that investment diverts resources from their core product and delays time to market. A private label ATS solves this problem by providing a fully built, continuously updated recruiting platform that partners can brand and sell as their own.
Private labeling goes beyond traditional white labeling by enabling deeper customization. Partners can work with the private label developer to create bespoke workflows, single sign-on integrations, custom add-ons, and tailored reporting that align with their clients’ specific recruiting needs and industry requirements.
The strategic value of a private label ATS is significant. Service providers can generate new recurring revenue, increase customer retention by offering a more comprehensive product suite, and compete more effectively against larger platforms. HiringThing’s private label technology provides the infrastructure, partner support, and open API access needed to launch a branded recruiting solution in weeks rather than months.
White Label HR
A comprehensive guide to private label applicant tracking systems, explaining what they are, how they differ from white label solutions, and why organizations invest in them to expand their recruiting capabilities.
HR 101
Explore the benefits of a private label ATS for supporting your company brand, increasing candidate engagement, and improving the internal user experience from start to finish.
I’m a partner or platform
Embed or resell hiring software to clients under your brand.
