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What is a Private Label Applicant Tracking System?

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A Private Label ATS Solves Hiring Challenges

A private label applicant tracking system (ATS) can help solve the hiring challenges businesses face. Before discussing the myriad benefits integrating a private label ATS can provide the companies HR solutions serve, let’s slow down and cover the basics: what is a private label ATS?

What is An ATS?

An ATS is human resource software that helps companies organize, automate, and optimize the recruiting process. An ATS provides a centralized repository for job candidate data, including resumes, applications, references, background checks, and whatever else an organization requires to make a hire. An ATS helps businesses create job postings, post jobs, track candidates, and guide both sides through the hiring process. 

A good ATS has the power to transform a recruiting strategy to become more productive, profitable, and efficient—98.9% of Fortune 500 companies use an ATS to streamline and strengthen their hiring, and 94% of recruiting systems say adopting an ATS has positively impacted their hiring process. 

What is Private Labeling? 

Private-label software is purchased by a company from a SaaS provider and customized with robust, user-friendly solutions, including tailored workflows and single-sign-on capabilities. Organizations that partner with a private label SaaS provider work with said provider to ensure their specific recruiting needs are met. The strength of private labeling is that consumers who buy or use the end product are not aware it was initially produced by the private-label provider, strengthening the brand of the private label purchaser. You may have also heard private labeling called “white labeling.” Though many use private labeling and white labeling interchangeably, there’s a crucial difference between the two in the world of SaaS‒customization. 

White-labeled platforms are produced by a SaaS company and rebranded as is by other companies. In contrast, private labeling allows companies to brand a SaaS product as their own but work with the SaaS provider to customize the platform to suit their organization’s specific needs. In the case of an ATS, workflows, add-ons, and functionalities can be customized to fit the needs of any organization that partners with the private-label provider.

HiringThing’s team will work closely with organizations to ensure that our private labeled ATS isn’t a one-size-fits-all solution but customized to solve specific hiring problems.

Why Private Label? 

Companies will private label a SaaS platform when they need a solution they don’t want to build from scratch for various reasons, including saving time and money or not having the expertise required to create a viably marketable product. Companies also private label to add value to the brand they’ve worked so hard to cultivate. Private labeling:

  • Saves time: An in-house solution may seem like the right move, but they frequently derail internal business priorities and go over budget. 
  • Expands your team: Private label solutions typically come with development, product, customer service, sales, and marketing teams that can stretch an organization’s bandwidth and expand its expertise. 
  • Saves money: Private label SaaS users will expect to pay an implementation fee which typically starts around $5,000 (in addition to monthly usage fees), while development costs for a complex application like an ATS average in the hundreds of thousands of dollars.

The Benefits of Using a Private Label ATS 

Now that we’ve established what a private label ATS is, why do companies invest in them? On a high level, a private label ATS can benefit any organization by: 

  • Completing your solution without developing it in-house, saving time and heavy engineering costs.
  • Building a full integration with an open API and developer-friendly documentation.
  • Ensuring a seamless experience for clients with single sign-on (SSO).
  • Customizing your ATS to match your brand.
  • Tailoring workflows to the platform’s specifications.
  • Modernizing offerings with a feature-rich solution.
  • Multiplying innovation and product enhancements.

Here at HiringThing, we serve a wide variety of clients who have specific business needs a private label ATS can deliver. Next, we’ll break down how a private label ATS can strengthen the business of several of our customer types in specific ways. 

The Benefits of Using a Private Label ATS for HR Systems

HR Solutions like Human Resource Information Systems (HRIS), Human Capital Management (HCM), Human Resources Management Systems (HRMS), Professional Employer Organizations (PEO), and Administrative Services Organizations (ASO) can benefit from an integrated ATS. An integrated ATS empowers these organizations to:

  • Reduce client churn.
  • Provide a competitive advantage.
  • Extend teams.
  • Expand market share.
  • Increase revenue.

Are you an HR system professional looking to give yourself a competitive edge? Check out how partnering with a private label ATS can strengthen your HR-tech offerings. 

The Benefits of Using a Private Label ATS for Franchises and Multi-Location Organizations

Franchisors and multi-location businesses have the unique challenge of entrusting their business goals and employer brand to those running their many locations. One way to safeguard a brand and business is to integrate an ATS as a single recruitment solution. An ATS can help franchises and multi-location businesses:

  • Unify the hiring process for your entire brand. 
  • Pool applicants and manage multiple locations with one platform. 
  • Ensure legal compliance for your franchises—we recommend ensuring your ATS offers a franchise rollout package that addresses joint liability. 

Are you a franchise or multi-location organization looking to increase your applicant traffic and streamline the hiring process? An ATS can help.

The Benefits of Using a Private Label ATS for Staffing Agencies 

Staffing agencies require recruiting agency software to effectively source, assess, and match top talent to their ideal employers while handling multiple clients with ease. An integrated ATS can help staffing agencies by:

  • Managing multiple searches or clients in the same account. 
  • Connecting to all the systems already in use. 
  • Personalizing the recruiting process. 

Are you a staffing agency professional wondering what applicant tracking software is best for you? We’ve got you covered!

The Benefits of Using a Private Label ATS for Associations

Professional associations that take advantage of a private label ATS can:

  • Expand their benefits. 
  • Build associations revenue without increasing dues.
  • Seamlessly customize and brand their applicant portal.

Want to learn more about how an ATS can help associations and their members? Check out some solutions here


The HiringThing Advantage

No matter what type of business you are in, HiringThing’s private label ATS can deliver our patented Hiring Happiness®. HiringThing makes each step in the hiring process simple, intuitive, and effective, resulting in calm colleagues, well-staffed teams, and happy clients. What’s our secret? Great technology, superior implementation, and outstanding customer support.

Our award-winning ATS combines seamless integration with professional customization to empower HiringThing users to grow their teams and businesses. Want to see for yourself? Schedule a demo today to talk to an expert about our private label hiring solutions.


Author: Pat Brothwell

Pat Brothwell is a content marketer at HiringThing, an award-winning online recruiting software provider dedicated to changing the way businesses hire talent. Questions? Contact HiringThing Marketing.

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