The Importance of Social Media in Hiring

Finding qualified candidates who will be trustworthy, professional and diligent isn’t easy, especially because encountering false representations of their qualifications and skills isn’t unusual. This is why developing a strong hiring strategy is of utmost importance, and you need to include different aspects that will help you find the right person. Since social media has become an integral part of our society, you should incorporate them into your hiring strategy, as well.

What’s behind the Resume?
An interview is not enough for getting to know a candidate. Sure, it will give you some information about the interviewee, but you can never know whether it was just an act. According to Rosemary Haefner, the chief human resource officer of CareerBuilder, “tools such as Facebook and Twitter enable employers to get a glimpse of who candidates are outside the confines of a resume or cover letter”. Posts on social media or the pages that someone likes reveal information about that person more than they are aware of. By checking someone’s profile on social media, you can see whether they look like professionals, and what other people post about them. When you consider hiring a candidate, you have to know what to expect, after all, you’ll be working with them, and social media can help you discover if they are the right person for the job.

Finding Qualified Candidates
Sometimes you need to do more than running an ad for a job opening in order to find an appropriate candidate. According to the recent statistics, the use of social media for recruiting employees has grown and 84% of organisations recruit candidates on social media. Perhaps there’s a perfect candidate for a job opening in your company, but the ad you’ve publish never reached them. In order to avoid this, you can use social media to search for potential employees. One of the best business platforms that you should consider incorporating into your hiring strategy is LinkedIn. You can use it for recruiting candidates by visiting their profile and reviewing their work experience. Make sure to know all the possibilities that LinkedIn offers and the proper ways to use it in order to make the recruitment process easier and faster.

Having an Account on Social Media
Many possible candidates are passive in their job seeking, so you have to make it easier for them to find out that you’re hiring. You can achieve this by creating a profile on social media where you can post about job openings. If you add a hashtag and make the post public even those individuals who don’t follow you can see your post. Once you create an account, you have to make sure to develop a strong personal brand on social media, since many job seekers wouldn’t work for a company with a bad reputation. You can follow the advice from the professionals from the Liquid Creativity branding agency in Melbourne and be confident on social media, otherwise you might lose your audience if you show hesitation or uncertainty. According to them, the more confident and certain you are then the more you are able to strengthen attitudes on that issue.

There are many advantages and benefits to social media, you only have to find a way to use them efficiently. Incorporating them into you hiring strategy will help you overcome the difficulties you can encounter during recruitment process.

Author: Ashley Morgan

Ashley is the Director of Marketing at HiringThing, an award-winner online recruiting software provider dedicated to changing the way businesses hire talent. Questions? Contact HiringThing Marketing.