Social media is one of the easiest and most successful options for reaching and attracting potential candidates. However, used incorrectly, it can also hurt your chances of finding and hiring the ideal candidate. Here are several social media mistakes to avoid if you want to recruit only the best:
1. You Use Social Media for Your Entire Hiring Process
Some hiring managers turn to social media for every step in the hiring process — from generating attention for the job to communicating with candidates. Regardless of what platform you utilize, social media should be just one part of the hiring process. For example, set up a call to schedule an interview or send documents back and forth via email.
2. Your Company’s Current Online Presence Is Poor
If your business’s online presence is limited to very few followers, you can’t expect to gain much traction when using social media to hire. First establish a strong online presence to ensure candidates even see your job postings. 29% of job seekers use social media as their primary job-searching source, but if you don’t have a strong online presence, the best applicants will never find you.
3. You Don’t Write with Your Audience in Mind
Posting job openings on social media is just like writing a blog post or any other material for your business: you must keep your audience in mind. Be very specific and target candidates. This applies to all other social media posts, as well. To create engagement and activity, make sure you provide real value to your followers.
4. You Forget About Your Company’s Brand and Mission
To attract top candidates, you must create social media content that will encourage and entice them to apply. Post content that relates to your mission, company brand, and work culture. Don’t post just to keep your channels active.
5. You Are Unresponsive
You can quickly lose candidates by simply not responding to their questions and comments on social media. After you post a listing, it is vital that you monitor your channels for activity. Respond immediately to messages, comments, or replies. When you don’t take the time to do this, you create a negative impression of your company, turning ideal candidates away to look for other job opportunities.
Social media can greatly ease the hiring process, but when used ineffectively, it can hinder your search for the perfect candidates. Use these tips to create successful social media channels that will expand and aid your search, bringing the best talent to your company.
Author: Alisiana Peters
Alisiana is a senior marketing coordinator at HiringThing, an award-winning online recruiting software provider dedicated to changing the way businesses hire talent. Questions? Contact HiringThing Marketing.