Private Label ATS Enhances HR Tech Companies

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What is private labeling?

Private labeling is a contractual relationship with a vendor that allows you to place your brand colors and logo on the vendor’s product, typically at a pre-negotiated fee. Developing brand new applicant tracking software can be costly, requiring you to dedicate scarce time and employee resources toward the design of a highly complex software system. Instead of reinventing the wheel, a private label applicant tracking system allows you to add recruiting tools to your current HR offering in a fraction of the time, helping your clients to hire more quickly and easily.

Why your HR software needs an ATS

Integrating an ATS into your existing solution will allow you to become a single-source HR solution, and allow you to provide your clients with the advanced features that they need to hire the best candidates. Additional benefits include:

      • Seamless integration — Adding applicant tracking to your existing solution will allow you to synchronize data across your applications and allow for smooth, timely, and reliable flow of information and communication across your organization.
      • Increase client stickiness — Expanding your offering to include hiring software will provide efficiency, dependability, and convenience to your existing client base. You will be less likely to experience churn with clients who are accustomed to using a fully integrated solution.
      • Expand your revenue base — Offering a robust ATS has the ability to help you expand your potential revenue, as you will be able to attract more clients, especially those who are specifically seeking core ATS functionality.

Should you use a private label applicant tracking system?

When it comes to private labeling, you have a choice in deciding if it’s the best option for your business. Developing brand new applicant tracking software from scratch has high upfront costs and resource needs that will take a long time to recoup. It’s important to consider monetary costs and opportunity costs, flexibility, quality control, expertise, and scaling in a make vs. buy decision. If you’re still unsure if a private label ATS is cost effective or even a good fit for your organization, consider the following:

      • Take advantage of an established ATS’s expertise
        Paying an ATS for its knowledge and expertise will keep you from wasting energy on product development that is outside of your core offering. It’s much easier to slap your brand name on someone else’s quality work and reap the benefits.
      • Save time and money
        A private label applicant tracking system will allow you to provide a single offering to clients in just a few weeks, while also saving time and money on allocated resources for new software development.
      • Reduce stress
        If something goes wrong or a client has questions or concerns, the right ATS partner will take responsibility and quickly provide resolution. Be sure to collaborate with a vendor that offers dependable support and team trainings so you can enjoy the benefits worry-free.
      • Focus on core competency
        There is usually a steep learning curve surrounded around complex HR laws in the applicant tracking space, along with the significant amount of effort involved in navigating third party integrations such as job boards. Private label applicant tracking systems will build, optimize, and expand its product and overall functionality while allowing your organization to focus on the things you excel at. It’s a win-win for everyone!

At HiringThing, we’re pleased to offer private label applicant tracking systems! We will integrate experienced, world-class recruiting and applicant tracking software directly with your offering.

Author: Alisiana Peters

Alisiana is a senior marketing coordinator at HiringThing, an award-winning online recruiting software provider dedicated to changing the way businesses hire talent. Questions? Contact HiringThing Marketing.

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