HR Trends that will Define 2017

The HR industry is continuously shifting its face and direction as the years are passing by. The newest technological breakthroughs along with the quick rise of digital applications are definitely changing the way employers treat their human resources management.

We can notice a huge interest coming from investors from all over the world. According to CB Insights, in 2016, more than 2 billion dollars were put into the development of HR software and systems. Yet, 2017 is a disruptive year, and the investment growth rate has been on a decline.

However, the industry is still making progress, and the new HR trends which are about to arrive in 2017 should never be neglected by companies that are actively looking to optimize their HR tasks, systems, and productivity. Let’s take a look at a few relevant HR trends that will probably define the year of 2017:

1. Performance Management is on the Rise

For several years now, companies have been trying to develop the methods and strategies to do several things:

  1. Manage their employees
  2. Manage their most important goals and projects
  3. Manage daily tasks
  4. Provide excellent communication channels

Yet, all these efforts cost a lot of money, because hiring IT services with the purpose of creating personalized software is quite expensive. A new trend is about to rise, as dozens of companies have started to offer cloud-based inbound automation software. These platforms are changing the game, as each company can now manage its operations using just one resource.

2. Real-Time Engagement Analytics

In 2017, customers aren’t the only thing that sticks in the employers’ minds. A new trend is now emphasizing the real importance that employees have in a company.

Clara Michaels, HR manager at Careers Booster: “Treat your employees even better than your customers, and your company will run smoothly”. This mindset is already observable in many successful companies that made it big.

Because of this need to stimulate the fulfillment of the employees, real-time engagement evaluation software has become a great solution for those companies who focus on the performance of their employees the most.

Surveys and complex feedback systems are the most popular options today, though you never know when the new big thing hits the marketplace next.

3. New Talent Acquisition Ways

Based on a research conducted by Bersin by Delotte, today’s talent acquisition market is estimated to be worth $240 billion. Pay attention – this number stands for the United States alone. Basically, this market is focusing on smart digital tools which objective is to help companies and HR professionals adopt the most innovative and productive solutions for hiring talented and valuable individuals.

Some of the features of these tools look like this:

  • Automatic posting of job posts
  • Solutions for finding strong job candidates
  • Different types of psychological testing (in order to better see the match potential
  • Interviewing platforms and solutions
  • Applicant management & tracking tools
  • Marketing automation and solutions

4. Social Media Hiring Becomes Even More Popular

Lots of companies are already relying on social media platforms such as Twitter, LinkedIn, and Facebook. The great thing about social media is that the costs of reaching potential talent are extremely reduced. Moreover, the paid advertising features that most of these platforms are offering are very effective for targeting very niched audiences.

Social media is also a good place to develop and grow your brand’s image and reputation. If you create content marketing strategies, for example, and you’ll distribute amazing content aimed to reach and attract potential employees, the performance of your hiring process can be amazing.


In case you’re managing a company or you’re simply looking for smart solutions to adopt, you should definitely take the newest trends into consideration. If you have a need, start looking for software that is specifically designed to fulfill that need. Once you have that, your company’s performance should have an increase in both performance and revenue.

Author: Alisiana Peters

Alisiana is a senior marketing coordinator at HiringThing, an award-winning online recruiting software provider dedicated to changing the way businesses hire talent. Questions? Contact HiringThing Marketing.