Go Rogue: Edgy Job Posts Attract Better Candidates

Every company wants to attract the best and brightest talent, but not every organization is looking for straight-laced employees with traditional personalities. Creative organizations, unique start-ups, and companies with eccentric leaders are often looking for employees who can fit in with their unconventional company vision. People who fit outside-the-box don’t respond to generic job postings. If companies want to attract employees with the right edge to fit in with the rest of their standout team, they need to tailor their job posting to weed out the straight-edge types and catch the eye of the right kind of characters for their group. These bold tactics will create the perfect job posting for the one-of-a-kind candidates you’re seeking:

  • Keep it real.

Traditional advice on writing job postings recommends providing a detailed job description and a list of the qualifications that you’re looking for. While these components are certainly important to include, they’re also boring and don’t do anything to hone in on type of person that your company needs. Of course, there are rules about discrimination in job postings that prevent companies from specifying anything about gender, age, or religious affiliation. That said, you can be real about wanting someone with an edgy attitude, a knack for working with an off-the-wall team, or an ability to handle high-maintenance clients. Attention-grabbing language in your job posting will catch the eye and attract the people who fit with the off-center personality type you’re after.

  • Show Your True Colors.

It’s hard to attract the right applicants if you’re not revealing who you really are and what your company’s culture is. Laying it right out there in your job posting will let candidates know exactly what they’re getting themselves into, even if it’s off-beat or less conventional. If you’re clear about what working at your organization is really like, you’ll get resumes from people who are excited to be a part of it. Don’t be afraid of injecting your post with humor or sarcasm, even if it pushes the envelope. If someone replies to your colorful ad, it will give you confidence that their personality can handle the vibe of your organization, whatever it may be.

  • Spell it out.

If you have trouble finding good candidates, you’ll want to broaden your reach and write a job post that goes viral. Get micro-specific about what the job entails. In fact, the more you cut to the chase in your description, the more likely you are to attract candidates who can really hack it on the job. Does the position involve a lot of grunt work, or suffering through boring meetings? If so, put it right out there on the list of expected duties. You’ll weed out the people who can’t take the real tasks or the unglamorous challenges of the job.

Playing it safe with bland job postings is a sure-fire way to get a stack of resumes from people who don’t fit your company’s culture, mesh with your existing team, and can’t cut it when it comes to meeting day to day demands of the job. Be prepared to get raw and authentic when it comes to writing your job ads so you can filter out the weaklings who can’t take the pressure. Bold job postings will capture the attention of open-minded, tough team members who can take the heat and bring their unique strengths to your organization.


Alisiana Peters

Author: Alisiana Peters

Alisiana is a senior marketing coordinator at HiringThing, an award-winning online recruiting software provider dedicated to changing the way businesses hire talent. Questions? Contact HiringThing Marketing.