As part of HiringThing’s continued goal to deliver hiring happiness, we put together a list of tips to make the process of posting to Indeed a bit happier. These tips, curated from through our Indeed partnership, are specifically tailored towards gaining organic (free) visibility on Indeed. While they are best practices for all job postings, these are some specific details that Indeed looks for when reviewing and approving posts for free organic visibility and the tips below will ensure that your posts make the cut:
The Jobs are Real Jobs
Simply put, the jobs entered should be actual jobs. Indeed Free does not allow product/service advertisements, training courses, business opportunities or fraudulent listings. All postings should be real jobs that candidates can apply to.
Detailed Job Descriptions
Detailed job descriptions with clear titles result in higher conversion rates. Make sure your job descriptions contain more than a couple of sentences, and be sure to include items such as a company overview, day-to-day responsibilities, job qualifications, etc. Check out more tips on how to write great job descriptions.
Unique, Non-Duplicate Jobs
Duplicate listings will not be approved for organic visibility. It confuses job seekers to see multiple versions of the same job from different sources.
All job postings should include both a city and state, and locations should not be included within job titles. If the job is posted outside of the United States, you should include specific location information in the body of the job description.
Non-General Recruitment/Location-Blasted Jobs
General recruitment jobs that include some of the following characteristics: identical descriptions in multiple locations, mentions of hiring for multiple roles in one job posting, mentions of no experience necessary or flexible hours, or references of self-employment and commission only salaries are not suitable for organic visibility on Indeed.
The longer a job stays posted, the further it will fall in Indeed’s organic search results. Frequently re-posting jobs in order to have it placed higher in search results is not accepted by Indeed. If job postings begin to see a significant decrease in traffic, Indeed recommends sponsoring the job.
Simplify the the Application Process
The application process should be short and simple. Job postings should not require job seekers to pay registration, application, training or signing fees.
If you follow all of the steps listed above, you are sure to have success with posting your jobs to Indeed Free. If you have any questions, contact our Support team here.
Author: Alisiana Peters
Alisiana is a marketing coordinator at HiringThing, an award-winning online recruiting software provider dedicated to changing the way businesses hire talent. Questions? Contact HiringThing Marketing.