5 Tips for Recruiting Big Talent to Small Towns


Many top candidates look for job opportunities in bigger cities. If your company is located in a small town, you may feel your candidate pool is limited because you have little to offer. However, with the right strategies and effort, you can change that. Let’s discuss a few ways to bring top candidates to rural environments.

1. Do Lots of Research and Use a Variety of Resources

To recruit big talent, you must first find the talent. Never settle on candidates just because they live nearby. You may miss opportunities to welcome skills and ideas that could expand your company and increase its revenue — a major need for many businesses. Peruse candidates in big cities and outside your normal hiring circles. Use social media and networking to find potential hires and spread the word about open positions. You could even offer referral perks to current employees.

2. Discuss What Candidates Want

For individuals to relocate their families to smaller towns, they need incentives. If you’ve found top candidates, discuss their workplace desires and what gives them the most job satisfaction. Find out what would most excite and motivate them to work at your company. Make sure to highlight the benefits that small town living can offer – such as lower cost of living, more interconnected communities and shorter commutes.

3. Promote Your Community

Candidates should be excited not only about working for your company, but also about living in your specific area. Spend time acquainting them with the local community and its amenities. If you live in a very small area, introduce candidates to several high-profile individuals in the neighborhood, show them possible housing options, and discuss the current housing market. If they have families, discuss the schools and any other parts of the community in which they will be involved. Moving to a smaller town will affect their entire lifestyles, so provide the information to get them excited about the positive lifestyle changes your community can afford.

4. Consider Remote Workers

If you’re finding out that there’s limited talented pools in small towns, consider remote workers. Broadening your search and enlisting talent from other areas can offer you a better selection of talent. Be sure to have a concise plan if you consider bringing on remote workers, and make sure they are a good fit for working from home.

5. Be Willing to Provide Perks

To attract top talent to your small area, create an attractive package. Offer a competitive salary, even though the cost of living will be fairly low compared to the big city. Additionally, consider other perks, such as the payment of relocation expenses, excellent benefits, unlimited paid time off, etc. Remember, you must work harder than urban employers to entice candidates outside of your geographic area to even consider the position.

Because many individuals want to expand their careers in bigger cities, companies in rural communities are often overlooked. However, with the right strategies, you can entice top candidates to join your team and your small town. These individuals may be exactly what you need to take your company to the next level.

Alisiana Peters

Author: Alisiana Peters

Alisiana is a marketing coordinator at HiringThing, an award-winning online recruiting software provider dedicated to changing the way businesses hire talent. Questions? Contact HiringThing Marketing.